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‘Did It Work?’: Promoting Vermont Food Products In Japan

Ana Vaughn by Ana Vaughn
October 3, 2023
in Food
0

In 2015, Vermont’s Agency of Agriculture, Food & Markets secured $25,000 from a federal furnish to help fund an alternate undertaking to Japan. Leaders of eight small food manufacturers and a few authority personnel headed to Tokyo for four days in October 2016. The purpose is to drum up a new enterprise in an international market. So, some years later, have the agencies made sales to Japan?

'Did It Work?': Promoting Vermont Food Products In Japan 1

VPR’s Did It Work? The series seems to have been sampling publicly-funded tasks in Vermont over the past years. More from the collection here. Every year, the nation of Vermont gets some funding from the federal authorities, known as the Specialty Crop Block Grant. The Agency then spreads that cash round to unique entities to bolster individual plants, including maple syrup, fruit, and berries. In 2015, Chelsea Bardot Lewis, then the head of business improvement at the Agency, led an effort to relax $25,000 of that supply to marketplace Vermont forte foods in Japan. Why Japan?

Bardot Lewis said the concept got here from some maple manufacturers in Vermont. It seems Japan consumes plenty of maple syrup. “So Japan being the 1/3-largest marketplace for maple syrup within the global, we started out talking about what we should do in Japan,” Bardot Lewis said. “Certainly, there’s a willingness to spend many of the Japanese patrons usually for a beautiful, pure product. However, there wasn’t much cognizance of Vermont — and the Canadians have honestly beat us to the worldwide market. There is a tale that if it’s not Canadian maple syrup, it’s fake.

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Ana Vaughn

Ana Vaughn

Zombie buff. Extreme travel aficionado. Creator. Subtly charming twitter nerd. Introvert.Spent several years exporting country music in Naples, FL. Spent a weekend building squirt guns in Mexico. Developed several new methods for managing jungle gyms on the black market. Spent the 80's investing in Slinkies in the aftermarket. At the moment I'm researching Roombas for the government. A real dynamo when it comes to promoting etch-a-sketches on the black market.

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