This fashion way of life RFID-enabled lets customers choose up apparel and accessories without any help from income team of workers, discover real-time online charges and do a self-checkout in 30 seconds, disposing of the want to scan person merchandise or do away with safety tags from every garment.
Three months after shutting down its four 000 sq.Ft flagship highstreet Roadster store in Bengaluru, style-life-style store Myntra has opened 2d ‘Roadster Go’ offline store in a mall.
Tech innovations
The first ‘Roadster Go’ keep was spanning 1,900 sq. Feet, which became opened in any other purchasing center remaining June, turned into Myntra’s attempt to introduce consumers to a Retail 2.0 experience.
The new ‘Roadster Go’ save unfold across three,200 sq. Feet is currently the most critical keep for the logo. The agency, but, changed into tight-lipped at the reasons for the closure of the first store.
Like the primary one, the new save gives shoppers several tech innovations to decorate buying experiences and convey online and offline experiences below one roof.
“Roadster has proven how fashion and generation, when integrated, create unique stories that take offline purchasing to a brand new degree. As a pioneer in omnichannel fashion, Myntra is dedicated to strengthening its offline presence thru a franchise version and offer new reports to have interaction clients and make purchasing speedy and seamless thru the era,” stated Amar Nagaram, Head, Myntra Jabong.
Launched in 2012, Roadster is Myntra’s pinnacle-promoting and fastest-developing, doors life-style private label emblem that created a document with the quickest run charge of ₹500 crores in four years. It turned into expected to attain a run charge of ₹1,000 crores with the aid of FY 2019.
