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You want to get in front of the people who matter most in your industry and reach them through the medium that matters most: print.
Print advertising has been around for decades, but it’s only recently become much more relevant than it used to be.
If you’re unfamiliar with the concept of an advertorial, let me explain. An advertorial is a feature-length story in the New York Times Business section that a subject expert writes.
They’re similar to op-eds but focus on an industry or company rather than a single person.
It’s a great way to increase brand awareness, drive website traffic, and generate leads.
This advertorial is designed to help you take back control of your mind. You’ll get a complete overview of how to create a well-written ad that gets read by business leaders. You’ll also learn a step-by-step process for writing a powerful ad that gets published in the New York Times Business section.
What are advertorials?
An advertorial is a paid advertisement placed inside a newspaper, magazine, or other publication. It’s like sponsored content, but you don’t have to give away your product.
Advertorials were once an extremely powerful marketing tool. They were the gold standard, and many successful companies still rely on the strategy.
However, today’s media landscape has made advertorials less relevant. With so many companies competing for the same ad space, it’s becoming increasingly difficult for advertisers to get noticed.
It doesn’t help that most people don’t read long-form articles anymore. It’s easier to scroll past something and click the back button than to read through a thousand words.
In addition, the rise of “native advertising” has created a huge opportunity for publishers. In “native advertising,” companies pay a publisher to write an article specifically for the reader.
To reach a specific type of person, native advertising is the best way. For example, a travel company could pay a travel blogger to write an article on a popular vacation spot.
What are the benefits of writing an advertorial?
Writing an advertorial for the New York Times business section has several benefits.
- First, it gives you a platform to promote your brand and services.
- Second, it brings your audience into a conversation with the business world.
- Third, it allows you to build a relationship with the editor-in-chief of the New York Times and possibly a few of her top writers.
- Fourth, it lets you position yourself as an expert in your industry.
- Fifth, it helps you create and promote relevant content to your industry.
- Sixth, it improves your search rankings by allowing you to be ranked alongside a high-quality, high-authority site.
- Finally, it allows you to test your voice in a large, influential audience.
How to write an advertorial for New York Times Business
Advertorials are articles written by brands. They can be a great way to attract attention in the digital age.
Advertorials for print are a lot different from those for online. In general, they need to be longer, more engaging, and more authoritative.
They should also include a compelling headline and a strong subheadline. Both items need to stand out and grab the reader’s attention.
You can also use this opportunity to explain a brand’s business model and why the company exists. Finally, you can add an end note summarizing the article’s key points.
Advertorial writing tips
Here are the best “writing tips” to remember when producing an advertorial.
Don’t try to be a writer.
Advertorial writing is different from regular newspaper copy. Your objective is to present a compelling story in a format that is easy to digest.
In other words, it’s not about creating an article. It’s about creating a story.
To do this, you need to know your audience and subject.
Your audience should be familiar with the industry you work in, and they must understand the benefits of your product or service.
Once you’ve got this, your job is to write a story highlighting those benefits.
Frequently Asked Questions for New York Times Business
Q: How did you come up with the idea to write this advertorial?
A: I originally started writing about how to become a model. Then, someone mentioned to me that he knew someone who wanted to do it. I asked if I could interview him.
Q: Did you know anything about writing advertorials before writing this one?
A: I’m not a writer, but I love reading. I had written articles before, but not advertorials. I did learn some things. I knew that it was a lot of work.
Q: What did you learn about writing an advertorial that you didn’t expect?
A: I didn’t expect to have to interview so many models. I never expected to get such a response from the ad!
Q: What tips would you give anyone wanting to write an advertorial?
A: Write as much as you can!
Top 3 Myths About New York Times Business
1. The New York Times business section is difficult to write for.
2. If you write a good business article, it will be published on the front page.
3. If you write a good business article, it will be published on the front page.
Conclusion
I’m sure you’ve seen these ads; you know they are usually well-written and very professional.
This is what you can expect from an advertorial piece.
The key to writing a great advertorial is to register with the audience in mind. This means explaining complicated concepts in a simple, understandable way.
Advertorials are usually pitched as a way for companies to connect with their target audience. They’re not typically launched as a way to list products.
As such, they tend to be written by people who don’t need to make a sale.
For example, a journalist might be writing an advertorial on the benefits of green living.
