NEW DELHI: Chinese cellphone maker Vivo doubled its market share inside the January-March sector, while boom at marketplace chief Xiaomi and 2nd-ranked Samsung slowed as competition intensified in India, the arena’s second-largest marketplace, studies companies said.
Vivo’s percentage jumped to 12% from 6% a yr ago, Hong Kong-primarily based Counterpoint Technology Market Research statistics showed. Singapore-based totally Canalys pegged its level at 15% from 7.Three% within the first area of 2018.
Counterpoint positioned China’s Xiaomi’s share at 29% in comparison with 31% in advance and South Korea’s Samsung at 23% compared with 26%. However, Canalys showed Xiaomi’s percentage increasing to 31.Four% from 30.6% and pegged Samsung at 24.4% in comparison with 25.Three%.
Samsung beat OnePlus to regain its management inside the premium segment (gadgets costing Rs 30,000 and above), pushed by means of the coolest response for its newly brought Galaxy S10 collection, Counterpoint said. It didn’t proportion the facts.
According to Canalys, Vivo published its satisfactory-ever overall performance in India, delivery extra than 4.Five million devices.
“Vivo’s high priced bets on the Indian Premier League cricket are paying off. Vivo has made several intelligent advertising investments, which also include signing across the world famous Bollywood actor Aamir Khan as its brand ambassador,” Canalys research director Rushabh Doshi told ET.
Vivo’s expanding portfolio within the mid-tier Rs 7,000-Rs 14,000 sections drove its growth, analysts said.
“But it faces an extreme war in 2019, as Oppo’s Cricket World Cup sponsorship and Samsung’s clean offensive with the new M collection will threaten its momentum,” he said.
Analysts at both corporations said Xiaomi and Samsung confronted stock-associated demanding situations as they elevated attention on offline channels.
“Xiaomi is really reaching a peak. Its gadgets, at the same time as price for cash, at the moment are too mainstream to draw customers from different manufacturers,” said Doshi.
He, however, delivered that gradual growth does not imply Xiaomi isn’t doing well, but it desires to find new pockets of growth “to reassure traders on their destiny commercial enterprise cost.”
Tarun Pathak, associate director at Counterpoint, stated both Xiaomi and Samsung confronted substantial competitive stress from Chinese manufacturers which includes Oppo and Realme inside the area, except Vivo. According to Counterpoint, BBK Electronics-owned Vivo and Oppo’s volumes grew 119% and 28%, respectively, on yr.
“Xiaomi confronted inventory issues because it accelerated into the offline channel. In addition, there had been charge overlaps for some gadgets. They need to accurate the pricing issue which caused confusion,” said Pathak.
Samsung, too, faced inventory problems and because of the launch of its A and M collection, customers didn’t buy its J collection telephones, which hurt its first-area shipments, Pathak said.
“Given Samsung’s ability to scale speedy, Q2 might be Samsung’s turnaround quarter if the A, J, and M collection preserve to thieve far from the Chinese competition,” Doshi added.
Realme, an Oppo spinoff, has progressively extended its shipments, achieving 1. Three million units, as according to Canalys. The logo had a 7% percentage in Q1, as in line with Counterpoint. It wasn’t in the market a year ago.