Oman fitness services market has witnessed a great growth in the past few years with a CAGR of near 7% all through 2012 to 2017.
Rapidly growing obesity charge, coronary heart issues, and boom within the consciousness about the non-public fitness have propelled momentum to the marketplace. Male and girl populace among 15 to forty-four years has expanded at a price of extra than 7% and 3% respectively for the duration of the assessment period.
The wide variety of health centers in Oman has improved with the enlargement within the range of organized gyms and boom within the number of female unique health centers. Major contributing elements to the rise in sales had been the addition of incorporated fitness services such as Yoga, Pilates, and Swimming; provided underneath one roof, demand for non-public education and others.
Various macroeconomic factors have also contributed to the growth in demand. These include factors including rising in total population, growth in overweight population, growth in family intake expenditure and GDP. All these elements have contributed to increasing the marketplace for health services in Oman.
Future Projections
Oman Fitness Services marketplace revenue has been expected to develop at a double-digit CAGR throughout the forecast length (2017-2022E). Growth for the duration of this period is anticipated to be supported with the aid of the rising range of overweight population, increasing demand for non-public schooling, increasing geographical presence of principal fitness facilities, diversifying services portfolio and others. Increase in fitness focus could complement the increase in the market.
The destiny percentage of the female population inside the Oman fitness service sales is predicted to increase via the stop of 2022E. The scenario is improving for girls because of the changing lifestyle and norms. More lady participation is expected attributable to growing sicknesses and health issues among ladies. Similarly, due to boom in a call for the range of fitness centers in the organized quarter is likewise predicted to nearly double via 2022E.
Competitive Analysis
The range of health club chains operating within the organized market has been 15, with a total of fifty-three retailers. These offer gymnasium services in conjunction with supplementary centers along with Spa, Sauna, Swimming Pool, Showers, Lockers facility and others. Few of the most important organized players encompass Horizon Fitness, Flex Fitness, Jasmine for Her, UFC Gym, Gold’s Gym, Sky Gym, and others.
Market Segmentation
By Market Structure: The prepared zone has contributed important proportion to the general Oman Fitness Services marketplace sales. This region consists of two entities, particularly, combined gyms and women’s gym, indulged in imparting all kinds of fitness services including Yoga, Pilates, Aerobics, Zumba and Personal Training. Unorganized centers have also been in a position to make use of the opportunities and enter the fitness industry because it provides fairly decrease club fee and is less difficult to installation.
By Region: Muscat has accounted for the very best percentage of health centers in Oman, mainly due to the city and the wealthy populace that lives on this place. This set of target market usually prefers a healthful way of life and has the assets to spend on health services. It is followed by using Dhofar, that is the largest governorate in Oman. Hence, predominant fitness centers excessive location preference to the location around those provinces. These areas are observed by Al Batinah North and Al Batinah South in 2017. Other regions encompass Ad Dakhiliyah, Ad Dhahirah, Al Buraymi, Ibri, Musandam, Khasab, Ash Sharqiyah South and Sur.
By Gender: Males have ruled the fitness provider marketplace. The market for health offerings were majorly pushed via the united states’ male population. More than half of the full folks who attended gyms in 2017 were males at the same time as the rest had been females. The reason in the back of this will be attributed to the societal norms associated with girls in Oman. With conservative standards, nonetheless in a location specifically for ladies in Middle Eastern countries, the proportion of girls attending fitness services has been low. However, with the changing lifestyle, developments, mentality, and health focus among the population, this situation is progressively changing. The call for particular girl services and fitness facilities has already begun selecting up, and this trend is assumed to keep inside the destiny.
By Membership Subscription: Membership packages presented for three hundred and sixty-five days is the most favored package deal and has contributed multiple 0.33 of the entire memberships inside the marketplace in 2017 because of diverse reasons which include tier pricing which makes the one yr programs comparatively cheap about the opposite club programs. Additionally, better offers, reductions, and promotions supplied via fitness facilities on shopping for the long-term programs have attracted consumers in a huge variety. The 2nd maximum desired bundle has been the three-month bundle at the same time as 6-month bundle became least popular in 2017.
Key Topics Covered
Oman Fitness Services Market Introduction and Evolution
Oman Fitness Services Market Size and Segmentation
Emerging Trends and Growth Drivers in Oman Fitness Service Market
Issues and Challenges in Oman Fitness Services Market
Investment Model for Oman Fitness Services Market
Customer Pain Points and Decision-Making Parameters
Snapshot On Personal Training and Yoga market In Oman
SWOT Analysis of Oman Fitness Service Market
Competitive Landscape of main Players in Oman Fitness Service Market
Oman Fitness Services Market Future Outlook and Projections, 2018E-2022E
Analyst Recommendations
Macroeconomic Factors in Oman Fitness Services market
Companies Mentioned
Al Mardaf
Al Piroh Gym
Alpha Lounge
Blue City Gym
Blue Dragon
Champions Gym
Curves
Elite Gym
Extreme Fitness
Fit Body
Fitness Lounge
Flex Fitness
Go Fit Gym
Gold’s Gym
Horizon Fitness
JN Fitness
Jasmine For Her
Knock Out Gym
Legend Crew Studio
Marinas Fitness Center
Oasis Health Club
Premedion Premium Club
Ruwi Gym
Sky Gym
The Wellness Center
UFC Gym
VivaFit
WeSee Fitness
Wijdan Fitness
Yanqul Gym
